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It takes guts and determination
to enter into a business dominated by multinationals
supported by a wealth of tradition in research
and product development, but to hang in there,
one must be a leader, both in creative genius
and business acumen.
VICTOR Koh of Creative Flavours Fragrances made
headlines in the flavours scene and a windfall
when wintermelon flavoured drinks took the Taiwanese
new age beverage market by storm in 1993. As the
pioneer supplier of this uniquely Asian flavour,
the Singapore flavourist estimated that he sold
30 tonnes of the flavour in a year from 1993 to
1995. This figure is equivalent to some 30,000
tonnes of drinks produced and marketed in the
republic alone. The wintermelon fad has moved
strongly into other parts of Asia, including Japan,
Singapore and Malaysia.
The commercial cycle of the flavour
has since passed its glory and is now listed among
some of the more popular Asian beverages in the
market.
Creative's business blueprint for the
future is ambitious and the progress made over
the few years, impressive - in flavour creation,
market expansion and infrastructure support.
Since the economic crisis in 1997, for the record
VK Creative have seen natural growth and expansion
right through until today (November 2002). We
have expanded most in Philippines. We have employed
two new experienced food technologists for improved
technical service - Ms Rosanna Marcelino Martinez
for savoury flavours and Yolanda S. Azarcon for
sweet flavours. We have started local production
for savoury and sweet flavours. Click
here to see new facilities.
In
Malaysia, we continue to expand our production
facilities for Vanilla, sweet flavours and fragance
production. In Singapore our home base, we continue
to improve our production facilities by adding
a top loading compounding tank with 3.3 tons capacity.
We are able to compound liquid and powder flavours.
We
have also expanded our natural flavour division
i.e. wines by renovating 100sq m wine cellar 4.5m
high kept at constant temperature of 16 to 18
degrees, 60 - 80% humility. Capacity for at least
30,000 bottles of wines. Currently, we have 85
labels and 20,000 bottles of wines from Italy,
Spain, Israel and Australia and different wines
from all over the world are constantly added.
Click
here to see our wine web site.
Our
current endeavour is building up our manufacturing
base in Australia. We have facilities in Melbourne
and Sydney. In the near future, we will be able
to share more of our success.
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